Privacy policy

Privacy Policy (NFT Platform)

Last updated: 12 February 2026
This Privacy Policy explains how Hedonism Drinks Limited (trading as Hedonism Wines) (“Hedonism”, “we”, “us”) uses personal data when you use the Hedonism Wines NFT platform (the “Platform”).

1) Controller and contact

Data controller: Hedonism Drinks Limited.
Privacy contact: drink@hedonism.co.uk
General support: support@hedonism.co.uk

2) Personal data we collect

We may collect the following categories of personal data:

  • Account data: name, email, phone number, account credentials.

  • Identity & age verification data: date of birth, verification results and, where required, ID document data processed via verification providers.

  • Transaction data: purchases, redemptions, fees, and support interactions.

  • Wallet data: wallet address and on-chain transaction identifiers (may be publicly visible).

  • Delivery data: recipient name, address, contact details, delivery instructions.

  • Technical data: IP address, device identifiers, cookies, and analytics information.

3) How we use personal data

We use personal data to:

  • provide the Platform and administer accounts;

  • process purchases, storage, and redemptions;

  • perform eligibility, age, identity and compliance checks where required;

  • prevent fraud and secure the Platform;

  • provide customer support and operational communications;

  • comply with legal obligations and respond to lawful requests;

  • send marketing communications where you have opted in or where permitted, with preference controls.

4) Lawful bases

We rely on the following lawful bases, as applicable: performance of contract, legal obligation, legitimate interests, and consent (for certain marketing and cookie categories).

5) Sharing and processors

We may share personal data with: payment providers, identity verification providers, storage partners, carriers, analytics providers, professional advisers, and authorities where legally required.

6) International transfers

Where personal data is transferred outside the UK, we use appropriate safeguards such as adequacy decisions or standard contractual clauses.

7) Retention

We retain personal data for as long as necessary for the purposes above, including legal, accounting, and compliance requirements.

8) Your rights

You may have rights of access, rectification, erasure, restriction, objection, and data portability, and the right to complain to the ICO. Some rights may be limited where blockchain records are immutable or where we have legal obligations to retain data.

9) Blockchain notice

Some data (such as wallet addresses and transaction history) is permanently recorded on a public blockchain, may be publicly visible, and cannot be deleted or altered by Hedonism (including where you exercise the right to erasure). By using the Platform, you acknowledge this limitation.

10) Relationship to Hedonism’s main privacy policy

This Privacy Policy applies to your use of the Platform only. If you interact with Hedonism Wines through other channels (for example, the main Hedonism website, retail services, or marketing communications outside the Platform), a separate privacy notice may apply to those activities.

Cookies Policy

Last updated: 11 February 2026

This Cookies Policy explains how we use cookies and similar technologies on the Platform.

1) Cookie categories we use

  • Strictly necessary cookies for operational and security purposes.

  • Functional cookies to remember preferences (where used).

  • Analytics cookies to understand how the Platform is used (where used).

  • Marketing cookies for personalised advertising (where used).

2) Wallet tools and third parties

Wallet connection tools and third-party scripts may set or access device identifiers.

3) Managing preferences

You can manage cookie preferences via your browser settings (and/or via the Platform cookie banner/tool, if implemented).